Free Training: Build Your First Facebook Ad Campaign in 1 Hour
Your roadmap to creating, executing, and scaling profitable Facebook & Instagram Ad campaigns.
Join 4000+ happy
students
Don't waste another $ on ineffective ads: In this course, you'll discover how to increase your ROAS with a predictable & scalable framework developed by a former Facebook Insider.
By the end of the course, you will:
Feel confident running FB Ads
You'll understand how the ad ecosystem works and how to get consistent results without second-guessing yourself or relying on Youtube tutorials, shady agencies, or outdated blog posts.
Build campaign structures that win
You'll have a clear strategy to design profitable campaigns from the ground up. You'll know exactly who to target, what ad sets to create, and how to set up every variable to meet your business goals.
Easily create high converting ads
You'll know what makes up a compelling ad, what best practices to follow to increase conversions, and which tools to use to build your ads fast, without needing to hire expensive designers.
Know how to increase your ROAS
You'll be equipped with a strong, repeatable and proven system to reduce budget waste and get maximum return on your marketing dollars by leveraging each feature of Facebook's platform.
I can't speak highly enough about Khalid's Facebook course. Khalid cuts through all the fog and ambiguity and offers advice that has gone on to significantly improve my FB results, and explained in a clear, easy-to-understand way. Highly recommended.
A really great course that helped me to quickly and effectively carry out an important launch campaign for my work. This course has a 'leave the sh*it at the door' approach, with a defined and clear set up, with everything you need to know to run epic and successful ads.
This course was perfect for me. I have run FB ads before and I am experienced with marketing. Sometimes you just need an expert to run you through the best way of doing something, the nuances, and the pitfalls to avoid. My ROI on ads is higher now. An easy 5 stars to give.
This course was extremely well laid out and practical for anyone or business looking to begin buying or scaling their ads throughout Facebook. I feel a lot more comfortable with developing a campaign strategy and setting it up in Facebook Ads Manager after this course.
Khalid made the most of my time by packing value into every minute of the course. It's also relieving knowing that he actually worked at Facebook. This course provides the real INSIDER BLUEPRINT of how you can get the most out of your Facebook ad spend.
Khalid's course was what saved my business. I was badly burned by an ad agency and lost thousands of dollars. Khalid's course has single handedly helped me to gain the knowledge I needed to rescue my business and reignite my passion for FB advertising.
This course includes the principles, tactics, & systems I've developed from over $300 Million ad dollars in campaigns for world-class clients like:
If you're advertising on Facebook, chances are that you're stuck
You're stuck going in circles around the endless options inside Ads Manager. Overwhelmed with the dozens of decisions that will impact your campaign's performance. Frustrated trying to figure out how to craft ads that command attention and drive action.
All that uncertainty, before you even hit "publish" on your campaigns. Then, the real stress begins
The lump in your throat when the "Spend" column goes up like a rocket, burning your hard-earned dollars, but the "Results" column stays frighteningly close to zero.
The acid reflux boiling inside you when you can't even get your free offers to convert no matter what guru-recommended trick or what flashy app you use to create your ads.
The heartbreak of getting some positive results after a lot of tinkering, only to have it all come crashing down after a few weeks for no apparent reason.
And once you run out of tactics to try, you're left wondering, "What on earth am I supposed to do now?"
Because that can’t be it, right?
Digital native brands are making millions with the Facebook Ad platform!
So what are they doing differently? How can they spend a fortune on FB Ads and not only be profitable... but also scale at an accelerated pace?
Unicorn Startups
Massive course creators
New eCommerce brands
Agencies & consultants
These guys are growing fast, advertising primarily with Instagram and Facebook Ads!
Successful advertisers understand how Facebook's Ad Ecosystem works, “under the hood”
They know precisely how to leverage the advertising algorithm. They have a better grasp than their competitors on how the "ad auction" works and how to win it. They have cracked the proverbial code to creating ads and campaigns that resonate and convert.
Successful advertisers optimize each aspect of their campaigns to make the most out of every ad dollar they spend. And they're beating even the biggest companies because of it.
And that's exactly what I did when I worked at Facebook
Hi, my name is Khalid
And from 2016 to 2019, I worked as a senior client consultant at Facebook HQ in Menlo Park, CA. My role there was to provide advice & consult with the largest advertisers on the platform. I helped companies like Netflix, eBay, Nestlé, P&G, and Coca-Cola maximize the ROI on their ad spend.
Since then, I've built a repeatable, scalable framework to run effective FB Ads.
I've used my framework to help 1000s of businesses
After leaving Facebook, I started my own consultancy. With this system, my clients & students have achieved outstanding results with their advertising. And they have done so regardless of their budget!
I've also used it to build 5 different ecommerce brands and a SaaS company called Ad Optimum. And now, I want to help you do the same.
My average student earns $5000 of incremental profits within 3 months of completing the course
My average student earns $5000 of incremental profits within 3 months of completing the course
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Module 1: Facebook's Ad Ecosystem
Understand how Facebook's properties work together in the advertising landscape. Get a birds-eye view of their future plans and trends. Then, learn your way around Ads Manager, Campaign Objectives, and Structures.
This is by far the best Facebook advertising course I have seen. I had basically given up hope before going through this course. After two days of going through the content, and studying it, I am now running my own FB Ads campaigns for an e-commerce store.
Callum Mundine
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Module 2: How to WIN the Facebook ad auction
Learn how Facebook's AI decides which ad to show to each user. Discover the mechanics behind this process, plus how to make sure that your ad gets served over your competitors'.
I've paid thousands of dollars on other courses, and there is no course that comes close to what I've learned with Khalid. I've learned many things that nobody teaches that make a difference, because he knows how the algorithm works. He's clear and he had new lessons from the feedback of his students. I recommend anyone who wants to get a master's on Facebook Ads to get into it.
Diakaryauve Thiam
Via TrustPilot
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Module 3: What the BEST advertisers do
In this module, you'll learn how to replicate the success of Facebook's top advertisers in your campaigns by studying their guiding principles. Then, you'll learn how to apply them in order to increase your ROI.
This is the only FB Ads Marketing course you’d need to get started! Packed with core concepts and techniques that could be adopted based on our own business needs, this course is well worth the money!
Kasit Nganthavee
Via TrustPilot
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Module 4: How to build amazing ads
People are thumbing through 300 ft. (about 100m.) of content in their feeds every single day, and that doesn't even include stories. In this module, you'll learn how to make your ad content stop them in their tracks and how to make it drive valuable actions.
I’ve spent thousands of dollars on Facebook courses that didn’t teach me NEARLY as much as Khalid’s course. This course is comprehensive, practical and delivers content well-beyond anything else I’ve been able to find online. This has been a gamechanger for my business.
Jackie Rhind
Via TrustPilot
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Module 5: Advanced
Lessons
In this module, you'll learn intermediate and advanced strategies, tools, ad units & campaign structures. Using these will allow you to increase your conversions and scale your results while keeping a positive ROI.
It's an excellent course. Khalid knows what he's talking about and gave some very useful insights on how the bidding works. The strategies I just learned paid for this course in saved ad spend.
Justin Bauer
Via TrustPilot
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Module 6: Newly added content
This open-ended module includes lessons added as Facebook rolls out updates and profound changes to its platform. Plus, new content comes straight from questions and requests from the course students. Some of the new ones so far:
The lessons are well structured and broken into easy to understand, bite-size portions that make learning a breeze. What I find super valuable is that Khalid asks his students what they want to learn more about and regularly creates additional course material based on our feedback.
Veronika Gyenes
Via TrustPilot
And that's not all! With the Core Course, you'll also get:
Khalid H's Starter Campaign Templates
Get access to my "starter" campaign structure templates for ecommerce and service businesses, with a detailed "over-the-shoulder" walkthrough of how to set them up in your Ads Manager.
The "Cascading Method" for starting from scratch
The biggest challenge when getting started with FB Ads? Not having data to help FB understand who to target. In this 30 minute lesson, you'll learn step by step how to overcome this issue and unlock FB's full machine-learning-backed optimization as fast as possible.
Access to The FB Marketing School Community
Join our secret, members-only community to rub shoulders with other performance marketers and business owners on a similar path to yours. You'll have a safe space to share your wins, ask for community advice and get peer support along your journey*
Previous Live Q&A Workshop recordings
Unlock our vault of Questions & Answers Workshops with over 8 hours of video content. In these recordings, I go over specific use cases from enrolled students and thought-provoking, advanced questions & details not covered in the Core Course content.
The Core FB Marketing Course is for you if:
You're looking to boost your business sales and ROI by leveraging Facebook's massive reach and targeting capabilities…
But you're not sure where to start and how to make the most out of it.
You want to actually understand how the Facebook Ads platform works…
After trying it for yourself, you still can't figure it out, and you're almost ready to throw in the towel and write it off.
You have tried the $7 courses and free youtube tutorials that waste hours of your time...
Only to end up with conflicting tactical information, long-winded explanations, and not enough "whys" to understand what's going on under-the-hood.
You want to understand how to structure campaigns, how to target the right audiences, how to create effective ads...
And how to get predictable results that help you grow your business , taking back control over your advertising.
You're tired of burning money with Facebook Ads only to get low-quality traffic...
And you're done with having multiple campaigns all producing next to no results even though you're spending more money.
You're an agency owner or a consultant running ads for your clients…
And want a repeatable, scalable framework that allows you to provide consistent results. You want a proven system to keep your clients happier, and around for longer.
You’re a business owner or CMO currently hiring an agency to run your marketing…
And you’d like to better understand the decisions they are making on your behalf, so you can have a more productive & collaborative relationship with them, while playing a more significant role in strategic decision making.
I have never seen such a density of information! Khalid shows how to optimise your ads and use the FB algorithm perfectly. If there are anymore questions you get access to a highly interactive FB group.
Arvid
Via TrustPilot
Even though I am not a beginner, I have learned a lot of new things and refreshed essential details. It's good to get a lesson from someone who was an insider. Recommend it and it is worth the money and time.
Vladimir Kusnirik
Via TrustPilot
This is the best value Facebook course ever! Helped us turn around our business. The course allowed us to take over the management of our FB account. We no longer pay someone to manage the account
Daniel
Via TrustPilot
It's time to take back control and start feeling equipped & confident running Facebook Ads
With this set of courses, you will finally cut through the noise. You will get to understand the concepts and techniques behind the world's most powerful advertising platform. And, you'll discover how to make it work for your unique business needs. All from the perspective of a former Facebook Employee.
Join 4000+ happy students
Enroll now and get immediate, lifetime access
Any questions? Message me here.
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FB Marketing School
Core Course
Master Facebook ads in 1 week and start scaling your business, profitably.
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Value or Your Money Back
30-day money-back guarantee
If within 30 days you feel the course did not generate value, you can email me at khalid@fbmarketingschool.com requesting a refund, and I will honor it, no fuss. You can try the course risk-free to understand if it's the type of training you're looking for, and if not, get 100% of your money back!
Join 4000+ happy
students
Join 4000+ happy students
Get a real insider blueprint to get the most out of your Facebook Ads spend
Start learning how to increase your ROAS with a predictable & scalable framework developed by a former Facebook Insider:
Join 4000+ happy
students
Join 4000+ happy students
Frequently Asked Questions
Absolutely. There is a 30min masterclass in the Core Course, teaching you the steps you need to take to mitigate the iOS14 3rd party tracking ban, plus an advanced lesson on applying CAPI, creative and measurement adaptations, new retargeting structures, and other post-iOS14 advanced strategies inside the Advanced FB Ads - Accelerating ROI Course.
I have put much testing into my retargeting strategy before landing on its current form, which I'm happy with. So, to answer your question, Yes, my advanced retargeting strategy is in the course. It is actually one of the most recent lessons I’ve added to the course, and I built it because I received similar requests to this. I call it the Ad Decay Retargeting Model. I also use some Dynamic Creative, which I also cover in the course (+ a step-by-step tutorial for each).
Yes, definitely! The course itself is broadly applicable across all FB ad strategies, including eCommerce. But then I also have specific lessons and strategies that are designed uniquely for eCommerce. Most of my background is ecommerce-centric, so it really influences what I teach and the way I teach.
Yes, definitely. When I last surveyed my students, ecommerce and dropshipping were the biggest fields in which my students are. My background has been very ecommerce centric (having built several ecommerce and dropshipping stores of my own) and also having managed ecommerce clients like eBay. So, yes my strategies and concepts are definitely applicable for ecommerce on the whole, including dropshipping.
Yes, I’ve designed my course to be strategically “evergreen” - i.e. the strategies and concepts I teach are universal to Facebook’s underlying mechanics - so while facebook does make superficial changes to interfaces, products, measurement tools, etc., the underlying strategies are very much the same, and that’s what I teach.
That said, I do periodically provide update lessons in the course. For example, I’ve added new content that addresses the iOS14 update, and provides students with actions they can take to overcome the update. Enrolled students get lifetime access to the course + access to my new lessons, as I develop them!
The Core Course content spans the spectrum of beginner-advanced. I don't hold back in terms of the advanced techniques I employ (or that my clients employ), and keep in mind that my most recent clients at FB spend at least $1M a day.
My advertisers were among the most sophisticated advertisers on the platform. The techniques they employ are quite advanced, and I share these strategies with you. But, I also try to teach concepts in a way that beginners can follow along as well. Feedback from other experts has been that there was a lot of value, even for them.
Some subjects are too advanced for my beginners to follow. So I establish prerequisites at the beginning of the lesson. For example, a recent lesson I released was 50 mins on scaling, and it's over the heads of 50% of my students, focusing on pretty advanced tactics.
If you want to dive deeper, you can choose the Sales Accelerator Bundle, which covers the most advanced tactics I use that wouldn't fit the scope of the Core Course.
Good question. Yes, I think FB ads functionality for lead generation is very powerful yet underutilized by advertisers, so I have several sections in the course specifically covering lead gen, which I think you will find very valuable, including a step-by-step tutorial for how to build effective lead ads + lead campaign structure + lead copywriting.
This is equally applicable for small and large businesses alike. If you're a small service-based business, FB lead ads can and should be your primary channel for collecting leads. I've helped artists, contractors, renovators, real estate agents, podiatrists, dentists, and many more niches, with their lead gen strategy.
There's a pretty sizable amount of research to-date to show that engagement as a KPI is very weakly tied to incrementality in real business objectives like sales lift, conversion lift, ROAS lift.
So, I stay intentionally clear of this subject matter in the course as I think it's counterproductive and possibly even harmful to campaign performance. Additionally, with FB ads, we do have the ability to optimize towards our real business goals, whether they are leads, new customers, sales, ROAS, etc, and these options regularly beat out engagement objectives in head-to-head experiments.
This is a large part of my course - covering commonly peddled strategies that don’t work. I’m fully aware of the plethora of conflicting messages out there, for how to run FB ads, and so I am to use data-backed insights to help you understand what works - in addition to what doesn’t work.
It's a tough question to answer with confidence because there are so many variables, and I probably wouldn't trust anyone giving you a single number without context. However, my students manage to deliver business outcomes, for the most part, regardless of their budget levels.
One important consideration is that an ad set is sufficiently optimized (i.e., it's past the 'learning' state) once it has achieved 50+ conversions/week. This is a tenet of how the ad auction algorithm works (which you'll learn about in the course).
So, if your desired outcome is getting leads, for example, and you expect $3 / lead, then $3*50 = $150 / week to be fully optimized.
A campaign can run with less, it just might cost a bit more per lead. So there's some math you can use to estimate. Still, the only thing I can confidently say here is that there is no golden rule for a "minimum". And anyone saying that there is, is probably confused. I wouldn't advise anyone to spend outside of their means, and it's important to also recognize that the best campaigns are tested into. They don't materialize overnight. So, trial and error is often part of the process.
After 3 years there (2016 - 2019), I left Facebook HQ to travel, and try my hand at starting my own businesses. 13 countries, and 2 years later, I now operate my own consultancy (Khalid H Consulting). I’m the founder of Ad Optimum and StrawSave.
And, I run this course, which has over 4000 students since launching at the start of 2020. Granted, I also started a few ecommerce ventures which failed, but I think those were just as important experiences as well :)