Absolutely. There is a 30min masterclass in the Core Course, teaching you the steps you need to take to mitigate the iOS14 3rd party tracking ban, plus an advanced lesson on applying CAPI, creative and measurement adaptations, new retargeting structures, and other post-iOS14 advanced strategies inside the Advanced FB Ads - Accelerating ROI Course. 

I have put much testing into my retargeting strategy before landing on its current form, which I'm happy with. So, to answer your question, Yes, my advanced retargeting strategy is in the course. It is actually one of the most recent lessons I’ve added to the course, and I built it because I received similar requests to this. I call it the Ad Decay Retargeting Model. I also use some Dynamic Creative, which I also cover in the course (+ a step-by-step tutorial for each).  

Yes, definitely! The course itself is broadly applicable across all FB ad strategies, including eCommerce. But then I also have specific lessons and strategies that are designed uniquely for eCommerce. Most of my background is ecommerce-centric, so it really influences what I teach and the way I teach. 

Yes, definitely. When I last surveyed my students, ecommerce and dropshipping were the biggest fields in which my students are. My background has been very ecommerce centric (having built several ecommerce and dropshipping stores of my own) and also having managed ecommerce clients like eBay. So, yes my strategies and concepts are definitely applicable for ecommerce on the whole, including dropshipping. 

Yes, I’ve designed my course to be strategically “evergreen” - i.e. the strategies and concepts I teach are universal to Facebook’s underlying mechanics - so while facebook does make superficial changes to interfaces, products, measurement tools, etc., the underlying strategies are very much the same, and that’s what I teach.

That said, I do periodically provide update lessons in the course. For example, I’ve added new content that addresses the iOS14 update, and provides students with actions they can take to overcome the update. Enrolled students get lifetime access to the course + access to my new lessons, as I develop them!

The Core Course content spans the spectrum of beginner-advanced. I don't hold back in terms of the advanced techniques I employ (or that my clients employ), and keep in mind that my most recent clients at FB spend at least $1M a day.

My advertisers were among the most sophisticated advertisers on the platform. The techniques they employ are quite advanced, and I share these strategies with you. But, I also try to teach concepts in a way that beginners can follow along as well. Feedback from other experts has been that there was a lot of value, even for them.

Some subjects are too advanced for my beginners to follow. So I establish prerequisites at the beginning of the lesson. For example, a recent lesson I released was 50 mins on scaling, and it's over the heads of 50% of my students, focusing on pretty advanced tactics.

If you want to dive deeper, you can choose the Sales Accelerator Bundle, which covers the most advanced tactics I use that wouldn't fit the scope of the Core Course.

Good question. Yes, I think FB ads functionality for lead generation is very powerful yet underutilized by advertisers, so I have several sections in the course specifically covering lead gen, which I think you will find very valuable, including a step-by-step tutorial for how to build effective lead ads + lead campaign structure + lead copywriting. 

This is equally applicable for small and large businesses alike. If you're a small service-based business, FB lead ads can and should be your primary channel for collecting leads. I've helped artists, contractors, renovators, real estate agents, podiatrists, dentists, and many more niches, with their lead gen strategy. 

There's a pretty sizable amount of research to-date to show that engagement as a KPI is very weakly tied to incrementality in real business objectives like sales lift, conversion lift, ROAS lift. 

So, I stay intentionally clear of this subject matter in the course as I think it's counterproductive and possibly even harmful to campaign performance. Additionally, with FB ads, we do have the ability to optimize towards our real business goals, whether they are leads, new customers, sales, ROAS, etc, and these options regularly beat out engagement objectives in head-to-head experiments.

This is a large part of my course - covering commonly peddled strategies that don’t work. I’m fully aware of the plethora of conflicting messages out there, for how to run FB ads, and so I am to use data-backed insights to help you understand what works - in addition to what doesn’t work.

It's a tough question to answer with confidence because there are so many variables, and I probably wouldn't trust anyone giving you a single number without context. However, my students manage to deliver business outcomes, for the most part, regardless of their budget levels.

One important consideration is that an ad set is sufficiently optimized (i.e., it's past the 'learning' state) once it has achieved 50+ conversions/week. This is a tenet of how the ad auction algorithm works (which you'll learn about in the course).

So, if your desired outcome is getting leads, for example, and you expect $3 / lead, then $3*50 = $150 / week to be fully optimized.

A campaign can run with less, it just might cost a bit more per lead. So there's some math you can use to estimate. Still, the only thing I can confidently say here is that there is no golden rule for a "minimum". And anyone saying that there is, is probably confused. I wouldn't advise anyone to spend outside of their means, and it's important to also recognize that the best campaigns are tested into. They don't materialize overnight. So, trial and error is often part of the process.

After 3 years there (2016 - 2019), I left Facebook HQ to travel, and try my hand at starting my own businesses. 13 countries, and 2 years later, I now operate my own consultancy (Khalid H Consulting). I’m the founder of Ad Optimum and StrawSave.

And, I run this course, which has over 4000 students since launching at the start of 2020. Granted, I also started a few ecommerce ventures which failed, but I think those were just as important experiences as well :)