Absolutely. The Advanced FB Ads - Accelerating ROI Course dives deep into this subject with several hours of content and advanced strategies for combating iOS 14.5, and preparing yourself for future industry-wide privacy & tracking updates.

This is a central theme in the new course, and I will teach you how to adapt your targeting, optimization, tracking, and measurement, in order to fully combat the impact of iOS 14.5, as well as prepare your marketing for future industry-wide policy & restriction updates. 

I have put much testing into my retargeting strategy before landing on its current form, which I'm happy with. So, to answer your question, Yes, my advanced retargeting strategy is in the course. It is actually one of the most recent lessons I’ve added to the course, and I built it because I received similar requests to this. I call it the Ad Decay Retargeting Model. I also use some Dynamic Creative, which I also cover in the course (+ a step-by-step tutorial for each).  

Yes, definitely! This advanced course is very eCommerce-centric, although it also applies to all virtual products (e.g.info products, courses, etc.). My experience is largely in eCommerce, and that's greatly influenced how I've formulated my strategies and tactics.   

Yes, definitely. When I last surveyed my students, ecommerce and dropshipping were the biggest fields in which my students are. My background has been very ecommerce centric (having built several ecommerce and dropshipping stores of my own) and also having managed ecommerce clients like eBay. So, yes my strategies and concepts are definitely applicable for ecommerce on the whole, including dropshipping. 

This course was launched in December 2021 - with lessons created and released throughout Q1 of 2022. In short, it's very up-to-date. 

Most of my strategies are largely influenced by the iOS 14.5 update - teaching you how to profitably and efficiently advertise in a post-iOS world. I also will prepare you for future privacy updates in the industry. 

This course is best suited for advertisers who already have some experience with Facebook ads, and are ideally already spending $1000+ per month on Facebook ads. It is designed to elevate your performance, if you are:

• Experiencing performance plateaus or declines: packed full of strategies for "punching through your plateau" and accelerating your profitable performance.
• Scaling: if your campaigns are profitable, I'll help you scale rapidly, while managing risk and costs
• Looking for incrementality: if you're searching for new strategies and tactics for increasing your ROAS

Good question. Yes, I think FB ads functionality for lead generation is very powerful yet underutilized by advertisers, so I have several sections in the course specifically covering lead gen, which I think you will find very valuable, including a step-by-step tutorial for how to build effective lead ads + lead campaign structure + lead copywriting. 

This is equally applicable for small and large businesses alike. If you're a small service-based business, FB lead ads can and should be your primary channel for collecting leads. I've helped artists, contractors, renovators, real estate agents, podiatrists, dentists, and many more niches, with their lead gen strategy. 

There's a pretty sizable amount of research to-date to show that engagement as a KPI is very weakly tied to incrementality in real business objectives like sales lift, conversion lift, ROAS lift. 

So, I stay intentionally clear of this subject matter in the course as I think it's counterproductive and possibly even harmful to campaign performance. Additionally, with FB ads, we do have the ability to optimize towards our real business goals, whether they are leads, new customers, sales, ROAS, etc, and these options regularly beat out engagement objectives in head-to-head experiments.

This is a large part of my course - covering commonly peddled strategies that don’t work. I’m fully aware of the plethora of conflicting messages out there, for how to run FB ads, and so I am to use data-backed insights to help you understand what works - in addition to what doesn’t work.

It's a tough question to answer with confidence because there are so many variables, and I probably wouldn't trust anyone giving you a single number without context. However, my students manage to deliver business outcomes, for the most part, regardless of their budget levels.

One important consideration is that an ad set is sufficiently optimized (i.e., it's past the 'learning' state) once it has achieved 50+ conversions/week. This is a tenet of how the ad auction algorithm works (which you'll learn about in the course).

So, if your desired outcome is getting leads, for example, and you expect $3 / lead, then $3*50 = $150 / week to be fully optimized.

A campaign can run with less, it just might cost a bit more per lead. So there's some math you can use to estimate. Still, the only thing I can confidently say here is that there is no golden rule for a "minimum". And anyone saying that there is, is probably confused. I wouldn't advise anyone to spend outside of their means, and it's important to also recognize that the best campaigns are tested into. They don't materialize overnight. So, trial and error is often part of the process.

After 3 years there (2016 - 2019), I left Facebook HQ to travel, and try my hand at starting my own businesses. 13 countries, and 2 years later, I now operate my own consultancy (Khalid H Consulting). I’m the founder of Ad Optimum and StrawSave.

And, I run this course, which has over 4000 students since launching at the start of 2020. Granted, I also started a few ecommerce ventures which failed, but I think those were just as important experiences as well :)