Advanced Facebook Ads Course: Accelerating ROI

After you have completed the Core FB Marketing Course, you will open a world of possibilities. To help you scale even further, I've put together a set of advanced techniques in this follow up course.

Join 4000+ happy students

In the “Accelerating ROI course”, you'll find tactics like:

  • Reversing audience saturation: once your results start to slow down, here's how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
  • How to overcome scaling risk with cost capping strategies: My system to control your costs while scaling in tandem with fluctuating auction competition.
  • iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
  • Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
  • Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.
  • And that's not even half of it!

With The Accelerating ROI Course, you'll have access to:

10 Advanced strategies

To increase your campaigns' performance and scalability

Video trainings and walkthroughs

You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.

Advanced templates

To use as a framework to build complex campaigns and retargeting models.

A PDF version of the playbook

Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you're executing.


The Conversion Funnel Diagnostic Tool

Get exclusive access to a formulated Google Sheets report where you can input your key metrics (clicks, add to carts, initiate checkouts, purchases) to auto-benchmark your funnel results, and identify where weaknesses are. Plus, you’ll also get insights and recommendations to improve your conversion rate.

The Accelerating ROI Course is for intermediate and advanced advertisers

If you're getting started with FB advertising, there's no need to add it to your order yet. To make the most out of it, you need to understand the foundations laid out in the Core Course. You also need to have experience executing your own campaigns and an advertising budget of at least $1000/mo. This course is eCommerce-centric, but is valuable to all businesses in this list:

Digital marketers

Agency owners

Ecommerce stores

Info-product marketers

Businesses ready to scale

As an experienced Facebook Marketer, I've gone through so many courses that regurgitate the same information you could find on google over and over again. This course isn't that. There was so much information I had either looked over or never learned to properly implement. 

Kevin Payton

 – via TrustPilot

Khalid's course is the best most informative FB ads course I've seen so far. You not only get all the concepts broken down for you inside the course but he also goes as far as adding new lessons whenever someone says they need a concept shown to them. 

Ford Swiga

 – via TrustPilot

I've spent $5000+ on 3 Facebook ads courses and none of them compare to this heavily underpriced course. I feel cheated lol. Khalid is a GENIUS!

Peter Eh-zay

 – via TrustPilot

Definitely the best Facebook course I've attended. If you are the kind of user who has some basic knowledge of fb ads. This course is for you. 

David Lee

 – via TrustPilot

I have been studying Facebook Ads for some years but Khalid is the Man! Thank you so much... I feel now as a superhero! Amazing content and amazing teacher!

Ana Valente

 – via TrustPilot

Thank you very much for having this program. I already spent more than 40,000 USD on FB Ads 'inefficiently'. Now I can say I'm maximizing my ad spend after learning from the course.

Rex Jayson

 – via TrustPilot

Access "Accelerating ROI" with a special, students-only offer

As a thank you for being a student of The Core FB Ads course, you can access this brand-new advanced course with an exclusive 40% OFF discount offer.

  • 11 Advanced Strategies and frameworks
  • 50+ Advanced Video Lessons
  • Advanced Campaign Templates
  • PDF Guide and Workbook
  • Conversion Funnel Diagnostic Tool

Accelerating ROI Course



or, enroll with a payment plan, here.

Risk-FREE 30 days money-back guarantee

Check out these free preview lessons here.

Value or Your Money Back

30-day money-back guarantee

If within 30 days you feel the course did not generate value, you can email me at requesting a refund, and I will honor it, no fuss. You can try the course risk-free to understand if it's the type of training you're looking for, and if not, get 100% of your money back!

Join 4000+ happy


Join 4000+ happy students

Frequently Asked Questions

Do you teach how to survive after Apple’s iOS14 update?

Absolutely. The Advanced FB Ads - Accelerating ROI Course dives deep into this subject with several hours of content and advanced strategies for combating iOS 14.5, and preparing yourself for future industry-wide privacy & tracking updates.

This is a central theme in the new course, and I will teach you how to adapt your targeting, optimization, tracking, and measurement, in order to fully combat the impact of iOS 14.5, as well as prepare your marketing for future industry-wide policy & restriction updates. 


Your retargeting is good. Do you teach the retargeting strategy that you use in the course itself?

I have put much testing into my retargeting strategy before landing on its current form, which I'm happy with. So, to answer your question, Yes, my advanced retargeting strategy is in the course. It is actually one of the most recent lessons I’ve added to the course, and I built it because I received similar requests to this. I call it the Ad Decay Retargeting Model. I also use some Dynamic Creative, which I also cover in the course (+ a step-by-step tutorial for each).  

Do you cover eCommerce?

Yes, definitely! This advanced course is very eCommerce-centric, although it also applies to all virtual products ( products, courses, etc.). My experience is largely in eCommerce, and that's greatly influenced how I've formulated my strategies and tactics.   

Does this work for dropshipping?

Yes, definitely. When I last surveyed my students, ecommerce and dropshipping were the biggest fields in which my students are. My background has been very ecommerce centric (having built several ecommerce and dropshipping stores of my own) and also having managed ecommerce clients like eBay. So, yes my strategies and concepts are definitely applicable for ecommerce on the whole, including dropshipping. 

How up to date is the course/is your course still relevant?

This course was launched in December 2021 - with lessons created and released throughout Q1 of 2022. In short, it's very up-to-date. 

Most of my strategies are largely influenced by the iOS 14.5 update - teaching you how to profitably and efficiently advertise in a post-iOS world. I also will prepare you for future privacy updates in the industry. 

I'm a beginner/advanced. Will this help me?

This course is best suited for advertisers who already have some experience with Facebook ads, and are ideally already spending $1000+ per month on Facebook ads. It is designed to elevate your performance, if you are:

  • Experiencing performance plateaus or declines: packed full of strategies for "punching through your plateau" and accelerating your profitable performance.
  • Scaling: if your campaigns are profitable, I'll help you scale rapidly, while managing risk and costs
  • Looking for incrementality: if you're searching for new strategies and tactics for increasing your ROAS

Does it help getting leads for small businesses like plumbers, contractors, painters, dentists, real estate agents?

Good question. Yes, I think FB ads functionality for lead generation is very powerful yet underutilized by advertisers, so I have several sections in the course specifically covering lead gen, which I think you will find very valuable, including a step-by-step tutorial for how to build effective lead ads + lead campaign structure + lead copywriting. 

This is equally applicable for small and large businesses alike. If you're a small service-based business, FB lead ads can and should be your primary channel for collecting leads. I've helped artists, contractors, renovators, real estate agents, podiatrists, dentists, and many more niches, with their lead gen strategy. 

Does it work to increase my engagement and grow my IG following?

There's a pretty sizable amount of research to-date to show that engagement as a KPI is very weakly tied to incrementality in real business objectives like sales lift, conversion lift, ROAS lift. 

So, I stay intentionally clear of this subject matter in the course as I think it's counterproductive and possibly even harmful to campaign performance. Additionally, with FB ads, we do have the ability to optimize towards our real business goals, whether they are leads, new customers, sales, ROAS, etc, and these options regularly beat out engagement objectives in head-to-head experiments.

This is a large part of my course - covering commonly peddled strategies that don’t work. I’m fully aware of the plethora of conflicting messages out there, for how to run FB ads, and so I am to use data-backed insights to help you understand what works - in addition to what doesn’t work.

How much is the minimum I need to spend?

It's a tough question to answer with confidence because there are so many variables, and I probably wouldn't trust anyone giving you a single number without context. However, my students manage to deliver business outcomes, for the most part, regardless of their budget levels.

One important consideration is that an ad set is sufficiently optimized (i.e., it's past the 'learning' state) once it has achieved 50+ conversions/week. This is a tenet of how the ad auction algorithm works (which you'll learn about in the course).

So, if your desired outcome is getting leads, for example, and you expect $3 / lead, then $3*50 = $150 / week to be fully optimized.

A campaign can run with less, it just might cost a bit more per lead. So there's some math you can use to estimate. Still, the only thing I can confidently say here is that there is no golden rule for a "minimum". And anyone saying that there is, is probably confused. I wouldn't advise anyone to spend outside of their means, and it's important to also recognize that the best campaigns are tested into. They don't materialize overnight. So, trial and error is often part of the process.

Why did you leave Facebook?

After 3 years there (2016 - 2019), I left Facebook HQ to travel, and try my hand at starting my own businesses. 13 countries, and 2 years later, I now operate my own consultancy (Khalid H Consulting). I’m the founder of Ad Optimum and StrawSave.

And, I run this course, which has over 4000 students since launching at the start of 2020. Granted, I also started a few ecommerce ventures which failed, but I think those were just as important experiences as well :)